Brochures and posters for Polar Is, a leading ice cream manufacturer in Thisted, Denmark.
The competitors in this market are mostly large multi-national dairies. Polar Is differentiated themselves from the competition by focusing on organic production methods and materials.

This brochure and poster were published annually as part of an overall marketing strategy, involving also packaging and advertising. It communicated values related to ecology and a traditional Danish "way of life".

This marketing strategy was very effective, and Polar Is remains one of the largest ice cream manufacturers in Denmark.